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  • Writer's pictureJason Nichols

How to Test Your HubSpot Workflow with a Contact in the Database

Testing your workflows in HubSpot is a crucial step in ensuring that your marketing, sales, and service processes run smoothly and effectively. By testing with a contact in your database, you can verify that each step of your workflow functions as intended, from triggering events to action execution. In this blog, we'll guide you through the process of testing your HubSpot workflow using a contact from your database.

Step 1: Understanding Your Workflow

Before you begin testing, it's important to have a clear understanding of your workflow's purpose and design. Know the triggers that initiate the workflow, the conditions that must be met, and the actions that will be executed. This understanding will help you anticipate what should happen when you test the workflow.

Step 2: Selecting a Test Contact

Choose a contact from your database to use for testing. It's often beneficial to create a dummy contact specifically for testing purposes to avoid any unintended communication with real customers or leads. Ensure that this contact meets the criteria to trigger the workflow.

Step 3: Enrolling the Contact in the Workflow

Once you've selected your test contact, manually enroll them in the workflow. You can do this by navigating to the contact's record in HubSpot and selecting the workflow from the "More" dropdown menu. Alternatively, if your workflow is set to automatically enroll contacts based on certain criteria, update your test contact's information to meet these criteria.

Step 4: Monitoring the Workflow

After enrolling the contact, monitor the workflow's progress. HubSpot provides detailed logs for each step of the workflow, allowing you to see if the contact is moving through as expected. Pay attention to any delays or unexpected actions.

Step 5: Evaluating Actions and Communications

As your test contact progresses through the workflow, evaluate each action and communication. This includes emails sent, tasks created, or any other actions that your workflow triggers. Ensure that all communications are appropriate and error-free, and that tasks and other actions are executed correctly.

Step 6: Testing Different Scenarios

It's important to test different scenarios within your workflow. For example, if your workflow includes branching logic based on contact properties, test with contacts that meet the different criteria to ensure each branch works as intended.

Step 7: Making Adjustments

If you encounter any issues during testing, make the necessary adjustments to your workflow. This might involve tweaking the criteria for enrollment, modifying the actions, or adjusting the workflow's overall logic.

Step 8: Re-testing

After making adjustments, re-test your workflow with your test contact or a new test contact. This ensures that your changes have resolved any issues and that the workflow now operates as intended.

Step 9: Going Live

Once you're confident that your workflow functions correctly, you can start enrolling real contacts. Keep an eye on the workflow's performance with actual contacts to ensure it continues to operate as expected.


Testing your HubSpot workflows with a contact in your database is an essential step in ensuring the effectiveness of your automated processes. By carefully selecting test contacts, monitoring the workflow's progress, and making necessary adjustments, you can ensure that your workflows are ready to perform flawlessly in a live environment.

Remember, the goal of workflow testing is not just to catch errors, but also to refine and optimize your processes for better efficiency and effectiveness. Happy testing!

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