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  • Writer's pictureJason Nichols

Troubleshooting HubSpot and AMP: Why Your Blog Posts Aren't Showing Up in Google Search

The digital marketing landscape is constantly evolving, and staying ahead in the SEO game is crucial for businesses. Many rely on platforms like HubSpot for content management and Google's Accelerated Mobile Pages (AMP) for faster loading times on mobile devices. However, a common issue that some businesses face is their HubSpot blog posts not indexing in Google Search Console despite having AMP enabled. Let's delve into why this happens and how to address it.

1. Technical Glitches in AMP Implementation

AMP is a web component framework designed to optimize mobile web browsing and help webpages load faster. However, incorrect implementation of AMP can lead to issues with indexing. If the AMP version of your HubSpot blog post has technical errors, Google may not index it. Common issues include invalid HTML, style and layout problems, or script issues.


Regularly check your AMP pages using Google's AMP Test Tool. Ensure that all AMP pages are valid and fix any errors that the tool highlights.

2. Content Mismatch Between Standard and AMP Pages

Google expects the content on AMP pages to be essentially the same as on the standard page. If there's a significant discrepancy between the two, Google might choose not to index the AMP version.


Ensure content consistency across both versions of your page. The primary content, including text, images, and videos, should be the same on both AMP and standard versions.

3. Issues with Canonical Tags

Canonical tags are used to tell search engines which version of a page is the master or primary version. Misconfigured or missing canonical tags can confuse search engines, leading to indexing issues.


Verify that your AMP pages have the correct canonical tags pointing to the corresponding standard page. Similarly, ensure that your standard pages point to the AMP versions using the appropriate AMP HTML link.

4. Slow Crawling and Indexing

Sometimes, the issue isn't with AMP or HubSpot but with the time it takes for Google to crawl and index new content. This can be particularly true for newer or less authoritative websites.


Be patient but proactive. Use Google Search Console to request indexing of new pages. Ensure your website is well-structured and SEO-friendly to facilitate easier crawling.

5. Mobile Usability Issues

If your AMP pages have mobile usability issues, Google might not index them. This can include problems like small fonts, use of incompatible plugins, or layout issues.


Use Google's Mobile-Friendly Test tool to identify and fix any mobile usability issues on your AMP pages.

6. Misconfigured Robots.txt File

A misconfigured robots.txt file can inadvertently block Google from crawling and indexing your AMP pages.


Review your robots.txt file to ensure it's not blocking access to your AMP URLs. Make necessary adjustments to allow Googlebot to crawl these pages.


The integration of HubSpot, AMP, and Google Search Console can be a powerful combination for your SEO strategy. However, it requires careful implementation and regular monitoring. By understanding and addressing the common issues that lead to indexing problems, you can ensure that your HubSpot blog posts gain the visibility they deserve in Google's search results. Remember, in the world of SEO, attention to detail and proactive problem-solving are key to success.

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